Richard Walsh and Mike Brevick discuss the delicate balance between creativity and business results, emphasizing marketing value education. They explore trust, expectations, and strategic marketing, touching on algorithm changes and the evolution of digital marketing. The conversation covers assessing marketing ROI, budget strategies, and leveraging business patterns. They highlight the power of branding as a long-term investment and examine personal branding's role in fostering customer loyalty. The episode concludes with insights on the risks and evolution of rebranding and information on connecting with Mike. Sponsored by Cyberdogs Marketing.

(0:00) Introduction and guest welcome; Guest background

(2:19) Balancing creativity with business results; Marketing value education

(8:40) Trust, expectations, and strategic marketing

(16:01) Algorithm changes and digital marketing evolution

(24:03) Assessing marketing ROI and budget strategies

(32:26) Leveraging business patterns; ROI and branding introduction

(39:08) The power of branding and long-term investment

(48:34) Personal branding and customer loyalty

(53:29) The risks and evolution of rebranding

(55:26) Conclusion and connecting with guest

(56:36) Sponsor: Cyberdogs Marketing