Mastering Retention

Balancing data and creativity when game designing with Michael Tapley


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On today's episode of Mastering Retention, Michael Tapley joins Tom to discuss what he has learned during his career in the gaming industry and his thoughts on how to take gamer intuition into account when designing games. 

Some of the key topics discussed during this episode: 

  • What the role of a game designer entails 
  • Designing games with live-ops in mind 
  • Balancing out gamer intuition and data analytics 
  • Taking into account UI/UX during the design process
  • Game economy!
  • Tips and tricks on cross-genre 
  • Contact Michael here 
    ...more
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