Did you know? Marketing and sales often get lumped into one category, but they’re actually two very different things that serve your business at differing points.

👉 Marketing the process it takes to ATTRACT buyers.

👉 Sales is the process of CONVERTING those buyers, of making actual money.

I’ve got the details on how you can inject cash into your business now, while still building a business that’s meant to last for the long haul. And how do we do that? Through two different approaches: Hunting versus Farming

We talk about all of this (using too many sports analogies), and how to best balance the quick wins and sustainable practices in this Empathy Rising episode.

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