Summary

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Forrest Jinks, founder and CEO of Altus Equity Group. They discuss Forrest's journey in real estate, from his early days of investing to building a company managing over $600 million in assets. Forrest shares insights on the challenges and lessons learned during the Great Recession, the importance of solving problems for clients, and the value of private equity real estate investments. The conversation also touches on the responsibilities of running a large investment firm and the importance of maintaining strong client relationships.

Keywords

Marketing Matrix, Lisanne Murphy, Forrest Jinks, Altus Equity Group, real estate investing, private equity, Great Recession, client relationships, investment strategies, problem-solving

Takeaways

• Forrest Jinks emphasizes the importance of solving problems for clients to create value.
• The Great Recession was a pivotal moment that shaped Altus Equity Group's investment philosophy.
• Private equity real estate offers better returns due to its long-term focus and lack of liquidity.
• Forrest's journey began with a small, rundown house, teaching him valuable lessons in real estate.
• Maintaining strong client relationships is crucial for long-term success in investment firms.
• Forrest highlights the need for transparency and alignment with investors' interests.
• The transition from developer to investor mindset was key to Altus's growth.
• Forrest's decision to build a company was driven by the desire for lasting impact beyond himself.
• Real estate investing requires understanding market dynamics and adapting to changes.
• Forrest's story illustrates the balance between risk and opportunity in real estate.
   

Chapters
 

• 00:00:01 Introduction and Sponsor Message
• 00:00:30 Welcome to the Marketing Matrix
• 00:00:58 Introducing Forrest Jinks
• 00:02:10 Forrest's Real Estate Journey
• 00:03:44 Lessons from the Great Recession
• 00:05:44 Transition to Private Equity
• 00:08:05 Forrest's Early Entrepreneurial Ventures
• 00:11:42 Real Estate Investment Strategies
• 00:19:05 Challenges and Responsibilities
• 00:27:36 Client and Customer Relationships
• 00:30:55 Why Private Equity Real Estate?
• 00:36:24 Building a Lasting Company

FOLLOW FORREST JINKS!
 

https://www.altusequity.com/

https://www.altusequity.com/altus-opportunity-fund/

THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST 

For more growth and scaling strategies for lead generation, sales, and client retention, reach out to Lisanne directly on LinkedIn, Facebook, or Instagram. Lisanne’s goal it to accelerate your journey to your goals and eliminate unnecessary resource waste. 

✅ IF WE WORK TOGETHER, YOU’LL GAIN:

➤ The capability to rapidly scale with systems.

➤ An increase in sales and revenue within the first 90 days of working together.

➤ A 12-month execution plan that accumulates free cash flow.

➤ The ability to stop wasting money on sales and marketing initiatives that don’t work

✅ WHY IT WORKS: This isn't a "latest tactics" consulting approach or “another service vendor”, but a RESULTS based partnership where we are obsessed with understanding your company goals and the problems stunning growth. We do this by using data, communication, and technology to make strategic decisions together to take your company to the next level.
 

✅ WHAT’S NEEDED TO WORK TOGETHER:

➤ Have satisfied customers and a proven track record.

➤ Established product-market-fit

➤ Have the capacity to handle increased business.

➤ Are open to following our proven frameworks and strategies.

✅ READY FOR THE NEXT STEP? 👍 If you're ready to transform your business and achieve the results you’ve been aiming for, let’s talk. Schedule a call with us below to get started.

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See you next week on The Marketing Matrix!