The aim of managing supply and demand with a digital integration strategy is to strike a balance between having sufficient inventory levels with optimum product experience to meet customer needs and experience without a gap.

Product and customer experiences impact on business and financial outcomes is powered by a digital integration model to provide an accurate and efficient balance for the supply and demand chain. With digital integration strategy, business leaders can now stay in front of market shifts, extreme economic conditions, and make proactive decisions, while being responsive to customer experience.

The strategy is used to select the right Enterprise Resource Planning (ERP) software and helps to design the tools that can predict experience gaps and reliable prediction data. The shift to Software as a Service (SaaS) with Digital Integration Strategy has helped to deliver a product experience that keeps users engaged and retained, while also providing reliable customer experience for maximum achievable revenue and for a sustainable balancing of supply and demand in the different industries.