In this live episode from the Rocky Mountain Total Rewards Conference, Kendra Prospero speaks with culture futurist Theo Edmonds about the future of innovation—and what’s really holding organizations back.

Theo argues that creativity isn’t soft. It’s measurable. And it’s one of the most powerful performance drivers in today’s AI-driven economy.

They discuss:

• How unprocessed grief reduces innovation capacity
• Why AI may be creating a “race to the bottom
• The shift from solutions to better question
• Measuring creative brain capital as a leading KPI
• Building balanced teams that thrive under uncertainty

If you’re a CEO, HR leader, or innovation strategist, this conversation will change how you think about performance.