Dr. Fabiana Claure explores the synergy between a premium online music business and social impact. 

She addresses the concern of leaving some behind due to affordability, offering strategies like free content creation, brand building, and value addition. Fabiana also emphasizes content creation as an act of giving, showcasing how musicians are natural contributors to beauty and emotional expression. She guides musicians in reconciling the tension between premium offerings and accessibility, urging them to view online content as a storefront for building awareness. 

Also in this episode:

• Focus on Premium Clients: Attracting fewer but committed clients who resonate with your vision and values.
• Address Concerns of Affordability: The valid concern of leaving behind individuals who cannot afford premium programs and aims to provide strategies to reconcile this tension.
• Use Free Content for Brand Building: Create free content like live shows, webinars, and other resources to build brand awareness, educate the audience, to establish your name in the community.
• Content Creation as Social Impact: The act of regularly producing free content is an act of giving back to the community, creating social impact by raising awareness and educating the audience about possible solutions.
• Balancing Artistic Expression and Business: Musicians to see themselves are both artists and content creators, and can pursue artistic expression and build a sustainable business model.
• One-on-One Conversations Add Value: Understanding the audience's needs and providing a space for them to be heard contributes to the overall impact of the musician in their community.

 

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About Dr. Fabiana Claure

 

Fabiana, a concert pianist and former University professor turned 7-figure entrepreneur, has empowered thousands of musicians to scale their businesses and reclaim their time. Co-founding Superior Academy of Music® in 2011, she and her husband remotely managed the academy since 2016, achieving increased efficiency and profitability.

 

As the Founder and Director of the University of North Texas Music Business and Entrepreneurship Program (2016-2021), she spearheaded initiatives that assisted musicians in launching businesses and gaining recognition as a top-ranked program.

 

While in Academia, she launched her online mentorship program in 2020, using the Musician’s Profit Umbrella® method to help musicians globally scale their businesses. In 2021, she left her full-time University job to focus on her coaching business, performing/speaking career, family, and overall well-being, assisting musicians in unifying their skills and scaling their online music businesses for rapid financial expansion and purposeful life design.

  Balancing The Premium Rates Of Music Entrepreneurship With Your Social Impact In The Community Musicians Creating Prosperity: A Music Business Guide To Freedom