How do you set a consumer brand up for success? What tools can you lean on to help engineer a brand and product that's both engineered for TikTok-era virality while also ensuring it has longevity? Petra Brands CRO Geoff Bekavac has done it all, and he joins me on the podcast to dish on the exact stack he uses to build a solid foundation.

How do you set a consumer brand up for success? What tools can you lean on to help engineer a brand and product that's both engineered for TikTok-era virality while also ensuring it has longevity? Petra Brands CRO Geoff Bekavac has done it all, and he joins me on the podcast to dish on the exact stack he uses to build a solid foundation.

How do you set a consumer brand up for success? What tools can you lean on to help engineer a brand and product that's both engineered for TikTok-era virality while also ensuring it has&nbsp;longevity? Petra Brands CRO Geoff Bekavac has done it all, and he joins me on the podcast to dish on the exact stack he uses to build a solid foundation.&nbsp; &nbsp;

Balancing virality & longevity with Petra Brands CRO Geoff Bekavac

Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday?

Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own.

Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.

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Entrepreneurship

Management

Look, we've all heard the polished founder story—the perfect pitch, the seamless scale, the overnight success. But what about the time you oversold by 100K units? Or when your 'seamless' integration crashed right before Black Friday? Host Samantha Rose has been there—from founding her first consumer business, GIR, managing fulfillment and industrial design for your favorite brands, or acquiring distressed brands on her own. Welcome to Commerce is Chaos, the podcast for founders who knows that building a real business is beautifully, chaotically messy.

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Balancing virality & longevity with Petra Brands CRO Geoff Bekavac

Balancing virality & longevity with Petra Brands CRO Geoff Bekavac