Many ads do both; they kind of reflect that people have an interest in this thing, say a subcompact gun, but they can also shape interest in this thing.” -David Yamane



Sociology professor and explorer of America’s gun culture David Yamane returns to the show for a free-roaming talk on a range of topics. Does advertising reflect gun culture, shape it, or both? Is fear used to sell training? How does gun culture resemble a religion, and how does it differ? These and other deep thoughts get explored in this episode.



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