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Insurance is the one purchase everyone has, but almost nobody wants to think about until something goes wrong. We’re joined by Storme Anderson, a Farmington, New Mexico insurance agent with Farm Bureau Financial Services, to talk about what the job really looks like when you’re the person families call after a fire, a death, or a major loss and how you can plan before life forces the issue.

We get into how Storme landed in insurance after the 2008 real estate crash, why selling an “intangible” product is harder than selling a house, and how she builds trust without turning every conversation into a sales pitch. She breaks down her “super check” annual review, what people forget to update, and why personalized insurance advice still matters in a world of 1-800 numbers, online quotes, and automation. If you’ve ever wondered what Farm Bureau actually offers beyond auto insurance, she clears that up too.

Then we go practical: small-town marketing, referral programs that actually work, tracking lead sources, and community events that build real loyalty. Storme also explains why insurance rates have been rising, how underwriting responds to disasters, and why zip-code pricing can make the same coverage cost wildly different amounts across New Mexico.

If you care about smart insurance planning, local customer service, and how to run a relationship-driven business, you’ll get a lot out of this conversation. Subscribe, share this with a friend who needs a policy review, and leave us a rating or review so more people can find the show.

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This show is brought to you by Strategic Horizons Consulting (a division of Ken Collins Marketing).

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