Tune into this engaging Mastermind session where top real estate professionals dive deep into optimizing ad spend, leveraging AI tools, and mastering lead follow-up to secure more appointments. Whether you're a high-producing solo agent or a team lead, discover proven strategies for predictable results in today's attention economy.

We kick off with winning strategies, including one agent’s success using personalized video and military connections to secure both a buyer and a listing. Another agent shares a breakthrough using an AI-generated image of an old bungalow with a "banana seat" bike for a downsizer ad, showing the power of creative testing.

Inside This Episode:

• Advanced Ad Testing and Budget Management: Logan walks through the fundamental methodology of ad management, including how to structure $500 to $800 monthly budgets, implement split A/B tests, and make crucial adjustments without "resetting the algorithm" (the 25% rule). Learn why finding good leads is more important than finding merely cheap leads.
• The Power of AI for Creative Assets: Discover the "nano banana" model within Google’s Gemini AI, which allows for instant, unbelievably consistent edits (like changing a bike's color) on existing images to rapidly test new ad concepts. See simple yet effective video creative created using Google Earth Studio Pro to capture attention.
• AI Lead Follow-Up Data: Get new insights on the AI texting tool (Smart Julie). We analyze data showing that leads are taking an average of 4.3 days to book appointments, with some booking appointments from leads over 300 days old. We also reveal that 20% of leads that book appointments have clicked on more than one ad, reinforcing the role of remarketing.
• Remarketing and Listing Strategies: Learn how to maximize your listings by running them as lead generating ads for 14 days, then rotating them into remarketing ad bundles to preserve your budget and ensure your entire database sees them multiple times a month.

This episode offers actionable steps to improve your ad performance, embrace new AI tools, and refine your approach to lead nurture.