By Jared Orton
Bananas For Business helps businesses turn their customers into fans and those Fans into their biggest marketers. Welcome to the Bananas For Business podcast, hosted by Jared Orton, where we help y
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The podcast currently has 26 episodes available.
In the spring of 2021, the Savannah Banana's show will momentarily leave Grayson Stadium and take it on the road to Mobile, Alabama on March 26. On today’s podcast, Jared Orton walks us through why they chose that city, how they got to the marketing around the announcement, and what it’s been like for the past month and a half since they made the announcement and the feedback they received. With only a couple of weeks before the launch of the One City World Tour, Jared lays out their plans – from creating their announcement video to building the demand before tickets go on sale.
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Nothing really matters if you don’t get your team right. The Savannah Bananas does not believe in throwing bodies at problems just for the sake of hiring people. To help achieve the vision they have laid out for 2025, the company employs a meticulous hiring and onboarding process that gets the right people in the bus and puts them in the right seats. Jared Orton discusses how this process unfolds with Bananas Vice-President, Berry Aldridge and Fans First Director, Marie Gentry. Listen in and learn how they find new additions to their team who live and breathe “fans first, entertain always” mission and embody the company values of being caring, different, enthusiastic, fun, growing and hungry.
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Baseball is a legit demographic on TikTok and the Savannah Bananas are leading right on top with somewhere around 300,000 followers. Behind this phenomenal rise are Kara Heater and Savanah Alaniz. Kara is the Bananas’ Marketing Director and has been with the team for more than two years, while Savanah is a Pop Culture Prodigy who has shown social media mastery in merely six months since joining the company. Joining forces to educate Jared Orton of the power of this new, powerful platform, Kara and Savanah tell us how they got a good grasp of the TikTok algorithm and found a way to use it to boost the team’s popularity. This episode contains good information that you can use if you’re thinking about putting your business on the platform. If this episode does not convince you that TikTok is not just for 13 year olds, nothing ever will.
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The famous cliché quote still stands true - what got us here won't get us there. With the coronavirus impacting the majority of businesses across every industry, it's time to chart a new path, try new things, innovate, experiment. Enjoying considerable success over the years, the Bananas are not satisfied with doing the same thing every single year for the rest of their lives. What else is out there? How can they do things differently? In this episode, Jared Orton takes you on a journey, giving you a front row seat to the Bananas show and what they’re doing in 2020, the coming years, and into the future.
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The COVID-19 pandemic wasn’t good news for the whole sports industry and even the Savannah Bananas wasn’t spared the difficulties, at least initially. How was it able to pull off a wonderful season of baseball despite the crisis? In this episode, Jared Orton shares in detail how the Bananas went to a process of adapting to the situation to be able to deliver on their mission of putting fans first and entertaining always. It was a season that was full of stress, tears, fun, joy, and happiness, anxiety, and everything else. At the end of the day, the Bananas did it when nobody else believed they could. How do you think the next seasons will look like for the team? You be the judge.
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In its five years of existence, the Savannah Bananas has changed what entertainment means in baseball and the whole sports industry. What does 2025 hold for the world’s most entertaining baseball team? How will they keep their customers and fans excited? How will they keep themselves excited? Join in as Jared Orton lays down the Bananas vision for 2025 in terms of team, product, promotion and impact. The next five years will be a whole new ballgame that will redefine what the Fans First Experience means. Every year from now will be a 24/7/365 Savannah Bananas experience. Listen in to know what to expect!
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After five seasons of tremendous success, even bigger things are coming for the Savannah Bananas in the next three to five years. As part of the big changes that are coming, Jared Orton introduces Season 2 of the Bananas for Business Podcast, where you will get an inside look of how the Bananas pull off their incredible seasons. What does their marketing look like? What does the sales process look like? What's the content plan? How are they hiring people? What is their vision for the future? How are they inspiring people? What does their culture look like? It will be a raw, unfiltered take on what the Bananas are doing to transform sports experience and what the future looks like for the team. Hop right in as Jared peels back the curtain to the future!
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Company culture is often a tricky thing to navigate because whatever that culture is – and every feeling your employees associate with it – it manifests in the way you work and the way your customers perceive you. This is why it’s important to take a long hard look at every aspect of the company culture you have at the forefront and see if it’s something that fits right with all of your employees. Marie Gentry is the Fans First Director of the Savannah Bananas. She joins Jared Orton for a frank discussion about the reasons you should constantly be reexamining your company culture. If you’re building a “fans first” experience, this is definitely one thing you should iron out immediately, so don’t miss this!
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Online marketing can go a myriad of different ways because there are so many platforms and so many types of content that you can create. At the end of the day, having a foundational knowledge of what’s popular and what’s relevant goes a long way. Without this knowledge, you won’t be able to properly cater to your fanbase and get through to them, especially with the constraints of digital communication. Kara Heater is the Marketing Coordinator for the Savannah Bananas. Joining Jared Orton, Kara illustrates some of the most important fundamentals of online marketing that you should be aware of. The online sphere’s influence can make or break the way your brand is perceived, so don’t get left behind!
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What does it take to achieve world class results? How does one take the leap from being ordinary to becoming extraordinary? These are the questions that Jared Orton explores with today’s guest, David Jones, an instructor, consultant, and executive coach with McClaskey Excellence Institute. David talks briefly about the prestigious Baldrige Awards and how its criteria can be used as a guide to strive for excellence in business. He also explains how striving for excellence is a matter of understanding customers’ key requirements and getting the right people on board and fine-tuning processes to deliver on those all the time. Tune in to this exciting episode and learn how excellent companies seem to have it easy and yet achieve immense gains at the same time.
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The podcast currently has 26 episodes available.