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A packed Bangkok bar. Foam-lined ceiling and walls. Only two exits, both partially blocked. On July 12, 2026, a fire broke out at Rong Beer Na Lat Phrao in Bangkok's Chatuchak district, killing 27 people and injuring 63. I break down what happened, why the fire behaved the way it did, and how this mirrors failures we've seen before — including Thailand's 2009 Santika Club fire and the 2003 Station nightclub fire in the U.S.