Content is king. But how should content rule? In order to properly serve customers, banks need a solid content strategy that both retains current customers and brings in new ones. In today's podcast episode, keynote speaker for the 2024 Bank Customer Experience Summit, Regina DeMars, director of content marketing and social media strategy, First National Bank of Omaha shared insights on content strategy.

DeMars led her bank through many changes, including the integration of TikTok and other social media tools. In today's podcast, she covered a variety of topics including:

• How has content strategy changed?
• How can content be converted into action on the customer side?
• What sort of content do you think works best for retaining bank customers?
• What about gaining new customers?
• Can you give us a little preview of what you'll share as a keynote speaker?
• . How has the First National Bank of Omahas content strategy developed over time?