In 2014 Viacom Media released a study with over 10,000 millennial respondents trying to find which industries would be disrupted once this generation hit the marketplace. The study concluded that the number one market ripe for disruption was banking. Eric Schaub, Vice President Mortgage Lending at Bank Midwest, joins Lending On Call to discuss why he thinks improving the customer experience will be key to preventing this prediction from coming true.

Guests:

Eric Schaub, Bank Midwest - www.linkedin.com/in/eric-l-schaub-27b6b2a3

Links:

Viacom Media “The Millennial Disruption Index” - www.millennialdisruptionindex.com

Bank Midwest - http://www.bankmidwest.com