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Sales expert and author Jeff C West reveals that the true value proposition is how your prospect's life improves through a relationship with you and your company. This customer-focused approach differentiates you from other salespeople and builds lasting business relationships.

• From music education to sales success, Jeff shares his unexpected career journey spanning three decades
• Jeff's "fusion points" technique combines positive emotional experiences with logic to improve prospecting results
• The power of offering referrals first before asking for them creates stronger business relationships
• Preview of "The Hidden Heist," Jeff's upcoming book with Bill Cates teaching essential financial literacy through an engaging bank robbery story
• Business parables create memorable learning experiences by combining emotion with logic
• Sales is a noble profession when focused on helping others achieve their goals
• Practical techniques for shifting focus from selling products to delivering client value
• The importance of using language that pulls prospects toward you rather than pushing them away

Visit jeffcwest.com/thehiddenheist to hear the first chapter of the audiobook. The book is available for pre-order now with a release date of September 16th.

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