A shopping staple of the Chippewa Valley for decades hasbeen the SCHEELS located at the Oakwood Mall, with a brand loyalty that is super-glue adhesive.  This week we sitdown with Kate Lyons, the Marketing and Events Lead at the local store to learn more about the make-up of the store, the company’s focuses and what goes into generatingthe loyalty that they have.  We insight into how much autonomy the local decision-makers have, ways they try to connect with the community and what makes many of their 300 local employees true “experts” in sporting goods.

#shoplocal #brandpodcast #buildingabrand #brandloyalty #sportinggoods #sportsequipment #businesspodcast #wisconsin