Banzai Pipeline

Episode 11 of the Pipeline Podcast features Bill Glenn, ExtraHop’s Head of Demand Generation. With more than 1,200 companies in the cybersecurity space, ExtraHop works hard to capture the attention and interest of their target audience. Listen to the latest podcast to hear how Bill and his team rise above the noise with a clear understanding of their buyer persona. Bill shares valuable insight on:

Understanding the voice of your customer

The challenge of a technical buyer

The value of industry communities

Check out our latest podcast and let us know how you are breaking through the noise of your industry.

You can follow Bill on Twitter @williamwglenn.

Episode 10 of the Pipeline Podcast features SAP's Jaana Linsenmayer. As the VP of Marketing for Mid-Market at SAP, Jaana experiences the value of partner marketing first-hand. In this podcast Jaana and Joe discuss why being a channel centric organization is so important. Often when organizations have large markets, it can be a challenge to have complete expertise in the variety of verticals they serve. Partners' impressive knowledge helps companies close that gap and meet the unique needs of their customers.  Listen to latest Pipeline Podcast to learn how Jaana and her marketing team enable their partners with the right messaging and resources.

The latest episode of The Pipeline Podcast features Owner of Ironclad Brand Strategy, Lindsay Pedersen. Lindsay and Joe share an in depth discussion on why brand strategy needs to be a cornerstone of your business. Lindsay covers:

Why you need to be thinking about your brand

Where to start with brand strategy

How to better define your target audience

Check out the latest podcast and let us know how you are approaching brand strategy by using #pipelinepod.

Episode 8 of the Pipeline Podcast features marketing leader, Emily Carrion with Rubica. Emily shares how she navigated the change from working for a B2B organization to a B2C company. Emily's vast experience in the Seattle startup scene provides great insight into what marketing professionals should consider when evaluating their next startup, or whether a startup is even the right fit for them. Emily and Joe talk about the importance of mentorship and the understanding that it is not a one-sided relationship, but rather a mutual exchange of value. Give the 25 minute interview a listen and let us know what you think by using #pipelinepod.

This week’s Pipeline Podcast features Liz Pearce, Chief Revenue Office (CRO) at Portland based Streem. As the CRO, Liz wears a variety of hats, but always maintains a clear focus on the customer. She offers incredible insight on what it means to be a flexible leader that is comfortable with risk. Listen to the latest podcast and let us know what you think! How do you get comfortable with ambiguity?

The latest Pipeline podcast features Jeremy Korst, president of GBH Insights and former leader at Avalara and Microsoft. Jeremy discusses the important blend of science and marketing when figuring out your brand's singular, unique position in the market. Jeremy and Joe talk about the need to understand the "why" behind your brand and how the right brand alignment drives everything else in your business.

Today's podcast features Adam Schoenfeld, GM of Drift and former co-founder and CEO of Siftrock. Adam's recent acquisition experience with Siftrock lends to great conversation about the emotional side of having your company acquired and when leaders should acknowledge that it may be time for change. Adam also talks about his experience taking on the role of SDR for two months and why every marketer should do the same.

Today's Banzai Pipeline Podcast features Shauna Causey, partner at Madrona Venture Labs. Shauna shares great insight into the startup world around Seattle and beyond. She highlights a few that she is super excited about and talks about the importance of customer validation when launching your product.

In the latest Banzai Pipeline Podcast, Matt Heinz, President of Heinz Marketing, let's marketing professionals know that their role needs to be about more than measuring retweets. Marketing is in a unique position to impact the buyer's journey at every stage. Though it seems unconventional, Matt encourages teams to explore creating content for an audience of one, especially if it means generating revenue. Listen to the latest podcast and gain insight into:

- Matt's path to becoming a marketing leader

- How marketing can go beyond MQLs

- The value in developing content for an audience of one

- Marketing metrics that matter

- The power of a checklist

- Investing in the 46%

The holiday season is here, and with that comes a renewed focus on the importance of community. In the latest Pipeline podcast, Banzai CEO, Joe Davy, and Package Guard creator and founder, Mike Grabham, discuss the value of the community within the startup world. Mike’s impressive background with Startup Grind gives him insight into the global impact of startups and the value of creating a professional community within your network (near and far). As the founder of the nonprofit Survive the Streets, Mike sees firsthand the necessity of giving back to the community around us and provides great insight into how startups can create a culture of giving from day 1.