Mastering Retention

Barak David, COO of MURKA, on creating an ecosystem of innovation and more!

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In today's episode of the Mastering Retention podcast, Tom interviews MURKA's COO Barak David, who went from a technological background to leading a company's business strategy. 

Some of the key topics from today's episode: 

  • Why he decided to open an accelerator division within MURKA
  • How some of the Social Casino features can transfer to other genres
  • Pushing MURKA to be a more data-driven company but letting creativity thrive
  • His take on 100% personalization
  • The process they recommend for planning a live ops calendar 
  • How do they incorporate their audience and community into new game content and features 
  • One tip or trick on how to boost the retention rate.

    • Visit Barak's website here or contact him through LinkedIn.
    ...more
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    Mastering RetentionBy UserWise
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