The true test of a business is if there is a group of people who are willing to pay for the product or the service that is on offer. In other words, people are willing to pay money for the solution you provide because you are solving a real problem. Demonstrating the value proposition of your business will set you up for success as you seek funding and grow your business.

In this episode, we spend time with Barai Mahloele, who is the Venture Capital Fund Director at Tiger Brands. Barati concisely takes us through the importance and utility of having a clearly defined value proposition in your business. She leaves no room for ambiguity and we hope you enjoy this episode of Let’s Get Funded.

About Let’s Get Funded

Branson Centre has partnered with the UK SA Tech Hub, an initiative of the UK Government, to create our on-demand series ‘Let’s Get Funded’, for founders looking to get funded. We connected with South Africa's most experienced and inspiring female finance professionals to discuss investor readiness. Let's Get Funded challenges traditional financial and investment content norms with a conversational 9-part series of on-demand content.