For more information about this episode, including the full transcript, visit our blog at https://blog.beworks.com/becurious/beworks-conversations-with-barbara-kahn

Kelly explores these and other questions on the minds of brand marketers with Barbara Kahn, Professor of Marketing and the Director of the Jay H. Baker Retailing Center in the Wharton School at the University of Pennsylvania. An internationally recognized scholar on variety seeking, brand loyalty, retail assortment issues, and patient decision-making whose research provides marketing managers with a better understanding of the consumer choice process, Barbara’s work is highly influential in both academia and business.

----more----In this conversation, Barbara speaks with Kelly Peters about:

• What is the difference between loyalty and a habit?