Barbara O’Reilly, CFRE joins us to talk about the challenges facing nonprofit leaders today and what we should be focused on, how we must balance empathy and urgency in our messaging, and her approach to navigating through each stage of a crisis: the response (our current phase), recovery, and resilience building.

Barbara brings to her clients more than twenty-five years of annual fund, major gifts, and campaign fundraising experience at major non-profit organizations including Harvard University, the National Trust for Historic Preservation, Oxford University in England, and the American Red Cross.   

Whether it was leading record-setting reunion classes, securing tens of millions of dollars from global corporations following some of the most devastating natural disasters around the world, or overseeing a team that grew donor engagement of major individual donors committed to historic preservation, Barbara understands that fundraising is much more than just raising money.  It’s about enabling donors to realize their philanthropic dreams for issues that are most important to them and to be part of the change they want to see in the world. 

She serves as president of the Association of Fundraising Professionals (AFP) Washington DC Metro Chapter and as a former member of the Advisory Panel for Rogare, The Fundraising Think Tank in the U.K. 

Her firm, Windmill Hill Consulting, helps non-profit organizations of all sizes cut through the noise and develop a profitable fundraising strategy that focuses on the resources, skills and tactics they need to build more effective donor relationships and catapult their revenue.

https://www.whillconsulting.com/bio

https://www.linkedin.com/in/boreillywhc

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Learn more about the tools Virtuous provides leading nonprofits to grow giving at: https://www.virtuouscrm.com/. 

Get an in-depth guide to responsive fundraising to help your organization grow generosity from the modern donor at: https://www.virtuouscrm.com/responsive/.