Dynamic industry executive, Label Manager at Mr. 305 Records, the music label owned by Grammy Winning International artist and business entrepreneur "Pitbull". With over a decade of experience in the music industry, Barbara Rivas, affectionately known as 'Barbie,' has been able to have a proven track record of growth and success. Beginning her career in broadcasting, working in radio and TV for over nine years interviewing some of the top talent in the industry such as Anuel AA, Anitta, Farruko, Rauw Alejandro, Jbalvin, Jhayco, Myke Towers, Eladio Carrion, Jessie Reyes, The Black Eyed Peas, among many others before transitioning to the business side of the industry.

Since then, she has worked with over twelve artists (both known and upcoming) under Mr.305 Records, including Pitbull, Lenier, Omar Courtz, IAmchino, and Vikina, to develop and promote their music careers. As the Label Manager at Mr.305 Records, she is responsible for overseeing all aspects of the label's operations, from signing and managing to marketing artists. Her passion for music and commitment to excellence can be seen through her successful projects such as Pitbull's 'Trackhouse' and 'Trackhouse Daytona 500,' as well as Omar Courtz's viral 'Elevate' TikTok campaign, which have helped the label achieve unprecedented success in the industry.

In addition to her business achievements, Barbie is a strong advocate for diversity and inclusion in the industry, and actively works to empower women and the Latin community to pursue their careers in music through the Recording Academy's Grammy U national mentorship program. She is an advocate for physical, mental, and spiritual health through her own initiative "The Blissful Project," providing valuable resources, tools, and support empowering industry professionals and fostering artistic and personal growth.

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