The B2B Revenue Executive Experience

Barbara Trautlein on Improving Change Intelligence


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The world is continually going through a great deal of transformations. Whether these are digital transformations or sales transformations, they all mean the same thing: change has become the norm whether you like it or not. 

While some organizations change to deliver great results, many of them fail and in worst case scenarios harm organizations and individuals involved. We sat down with Barbara Trautlein , author of Change Intelligence, to discuss why organizations struggle with change and the role that leadership plays.

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The B2B Revenue Executive ExperienceBy Cory Cotten-Potter

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