What does it actually take to scale a premium fitness business in Malaysia — without destroying coach quality or culture?
In this episode, David Eng Huat (General Manager, MOVE Private Fitness) breaks down:
* Why retention is the KPI that doesn’t lie
* How fixed schedules and clear systems protect coaches
* Why MOVE pays coaches aggressively — and still scales
* How they build real career paths beyond coaching
* The leadership and culture principles behind their growth
This is a deep dive into systems, people, and long-term thinking — not shortcuts.
Watch the full episode on Spotify and YouTube