Are you struggling to balance value offerings with premium items in your restaurant? In this episode of the Local Marketing Lab, Rev Ciancio, a 20-year veteran of the restaurant industry and head of revenue marketing at Branded Strategic Hospitality, reveals the power of the barbell marketing strategy for restaurant growth. Rev shares invaluable insights on leveraging technology, enhancing customer experience, and implementing innovative marketing tactics to drive revenue in today’s competitive landscape.

Here are some topics discussed in the episode:

• Implementation of a successful barbell marketing strategy
• Effective use of gated WiFi for customer data acquisition
• Comprehensive restaurant tech
• Personalization in customer interactions
• Tips for increasing customer lifetime value (LTV) and average order value (AOV)

Resources

• Connect with Rev Ciancio on LinkedIn.
• Check out Rev’s restaurant, Handcraft Burgers and Bew.
• Learn more about Branded Hospitality Ventures and Yeah! Management.
• Sign up for Rev’s weekly newsletter.

Other shout-outs

• Gregg Majewski for his marketing expertise.
• Condado Tacos for their marketing targeting.
• Ferazzoli’s Italian Kitchen for excellent customer experience.

Restaurant tech

• VivaSpot – gated Wifi
• Toast – POS (Point of Sale)
• MailChimp – email and CRM
• Bikky – CDP (Customer Data Platform)
• Marqii – online listings and reputation management
• Ovation – guest feedback
• Spendgo – customer loyalty
• Guru Club – reward customers for posting on Instagram
• Byte – ordering kiosks