In this episode, Joe shares insights on the right approach to SEO for companies that are just beginning. Key points include understanding the levels of SEO investment, the importance of laying a solid technical foundation, prioritizing bottom-funnel keywords, and building a comprehensive content strategy.

Joe emphasizes that while advanced SEO tactics are often showcased by experts, they may not be appropriate for startups or new companies. Instead, focusing on the basics, ensuring the website is indexable, and creating relevant, conversion-oriented content are crucial first steps.

00:59 Understanding the Basics of SEO

03:07 Technical SEO Fundamentals

06:41 Prioritizing SEO Efforts: Bottom to Top Funnel

09:29 Building a Content Strategy