BARQAR Bites Podcast

In this episode of BARQAR Bites, host Brad Smith kicks off a multi-part series on Dr. Carmen Simon’s groundbreaking book, Impossible to Ignore: Creating Memorable Content to Influence Decisions. Brad explores the core concept that lies at the heart of the book: how memory drives decision-making.

Learn why most content is forgotten and discover how to create messages that capture attention, stick in people’s minds, and ultimately influence their choices. If you’ve ever struggled to make your content truly memorable, this episode will give you the science-backed strategies to ensure your message resonates and leads to action.

Stories are the ultimate tool for making your message stick. In the final episode of our Contagious review, we explore the power of storytelling. Jonah Berger shows us why stories are more than just entertainment – they carry ideas and make them contagious. Learn how to craft narratives that resonate and spread with your audience.

People love sharing useful information. In Part 5 of our Contagious series, we explore the concept of practical value. Learn how offering tips, tricks, and helpful advice can make your content more shareable. Discover how providing real value to your audience turns them into advocates for your brand.

In Part 4, we examine why visibility is key to creating contagious content. Jonah Berger explains how to harness the power of public actions to encourage imitation. Learn how designing for "public" behaviors and crafting campaigns with high visibility can make your product or message go viral.

Emotions drive what we share with others. In this episode of Contagious, we unpack how high-arousal emotions like awe, excitement, and even anger can make content more viral. Find out why emotional content spreads faster and how you can craft messaging that stirs up feelings to increase your reach.

In Part 2 of the Contagious book review, we explore the role of triggers in shaping what people talk about. Jonah Berger explains how linking your brand to everyday cues can keep it top of mind for your audience. Learn practical examples of how to create associations that lead to increased brand awareness and ongoing conversation.

In the first episode of our Contagious book review series, we dive into the power of "social currency." Learn how people share things that make them look good, and how you can use this to increase visibility and spread for your brand or product. Discover why exclusivity, insider knowledge, and making your audience feel special can fuel word of mouth.

Imagine launching a great new website and your search engine traffic (and leads) all disappear overnight! Unfortunately, this happened to well established company recently, and here is how we helped them recover!  

This episode identifies the reasons why you might consider a rebrand and how to effectively start and roll-out the rebranding process. 

Ask yourself these 3 key questions before starting your next Facebook advertising campaign and you're sure to drive more return on investment!