In this episode, host Richard Costello welcomes Barrett Sprowson, Senior Vice President of Sales and Marketing at Peterson, to discuss how sales leaders can navigate challenging market cycles with data-driven strategies and leadership experience.

Barrett has been at the forefront of real estate sales and marketing in Vancouver, with a track record of $2 billion in revenue and 3,500+ units sold. With experience spanning resort, luxury, and high-density urban developments, he brings a unique perspective on how market cycles shape sales strategies, pricing, and product development.

Key topics include:

• Data-driven sales strategies – How analytics inform pricing, floor plans, and marketing.
• Adapting to challenging markets – Lessons learned from market downturns and recoveries.
• The power of pre-sales – Why they matter and how to succeed when sales slow.
• Leadership through uncertainty – Building and maintaining high-performing sales teams.
• Real estate market trends – What today’s shifts mean for buyers, developers, and sales teams.
• Experience across market cycles – How past challenges shape today’s best strategies.

Tune in to hear Barrett’s expert insights on leading sales and marketing through market cycles with data and experience.