WatchMojo founder and CEO Ashkan Karbasfrooshan interviews Barry Blumberg, former executive at Defy Media and known for his part in changing the YouTube landscape as former CEO of Smosh. He discusses the origins of the Smosh comedy brand and how YouTube allows content creators to engage with their audience in new ways.

As we did with the individual interviews we conducted at SALT Conference, we will be using some of these VidCon conversations for our second documentary on how YouTube created a whole ecosystem of entrepreneurs out of a creative class, that would have otherwise probably not veered down the entrepreneurial path.