Go to www.thejasoncavnessexperience.com for the full conversation and more episodes with founders, builders, and leaders.

Barry's Bio

Barry Gipson is a retired 23-year active-duty Navy veteran and the creator of OfficialAmerica'sTeam.com, the only blog dedicated to telling the real "Boots on Ground" stories of Dallas Cowboys fans who travel city to city to support their team.

After retiring in 2016, Barry went all-in on digital storytelling. He:

• Built a Facebook community of 20,000+ Cowboys fans

• Created the first Dallas Cowboys Fan Club Directory

• Launched the "TOP OF THE MORNING" live show ("the best part of waking up")

• Began teaching NFL superfans and vets how to become content creators who get paid

In 2025 he expanded his content strategy to LinkedIn, sharing playbooks for creators. He's released two free Canva eBooks:

1. How to Get Monetized on Facebook as a Creator

2. How to Plan Your Social Media Strategy for the 2025 NFL Season

He's also loud about something most people whisper about: cannabis access for veterans. Barry openly advocates for medical cannabis as an alternative to opioids for pain management and mental health, and he publishes a weekly LinkedIn newsletter helping veterans understand the emerging (and fast-legalizing) cannabis economy.

His motto: "Demonstration beats conversation." In other words, do it live and let the work speak.

We talk about the following and other items

• Cannabis legalization, pain management, and veteran mental health

• Barry's Navy recruiting career and what he learned about people

• Texas culture, music, loyalty, and Cowboys fandom

• His travel blog and how he turned fan travel into a storytelling platform

• What it's really like following the Cowboys from stadium to stadium

• Post-military identity and building something of your own

• Media manipulation, rumor cycles, and how the NFL feeds narratives

• Salary caps, coaching drama, and the performative chaos around the Cowboys

• The rise of independent NFL media made by fans, not networks

• Tailgates, away-game economies, and how fans move money

• Live streaming strategy and real-time engagement

• The shift from Facebook to LinkedIn and why LinkedIn is Barry's next "home field"

• Monetization models: Patreon, blogs, direct community membership

• How creators can build without begging for permission from the league

• Mental health and belonging for vets after service

• The future of "team media" when the fans become the broadcast

Barry's Social Media

Barry's LinkedIn: https://www.linkedin.com/in/barry-gipson-cowboys-unifier/

Barry's Facebook: https://www.facebook.com/cowboysunifier

Official America's Team Website: https://officialamericasteam.com/

Official America's Team Facebook: https://www.facebook.com/officialamericasteam

Instagram: https://www.instagram.com/cowboysunifier/

YouTube: https://www.youtube.com/@CowboysUnifier

Patreon: https://www.patreon.com/c/officialamericasteam

Barry's Advice

"If you're a content creator and you're an NFL fan, think twice before you build around your favorite team. Learn the business side first.

It took me nine years to really organize what I was doing. There was no path — so I had to cut a path. Now I'm trying to hand that path to other people.

If you're going to spend time on your phone, get a return. You can make money as a creator. Blog. Patreon. Live stream. Membership. Whatever. Don't just scroll — build."

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