From the “greed is good” era, through the dot com bubble and the 2008 financial crisis veteran journalist Barrie McKenna has chronicled the evolution of the corporate world.  Now he says business leaders are faced with a new imperative:  to demonstrate that they can deliver concrete benefits for society.  And they’ll pay a price if they don’t.

From the “greed is good” era, through the dot com bubble and the 2008 financial crisis veteran journalist Barrie McKenna has chronicled the evolution of the corporate world. Now he says business leaders are faced with a new imperative: to demonstrate that they can deliver concrete benefits for society. And they’ll pay a price if they don’t.

The views and opinions expressed in The Social Purpose Exchange interviews are those of the participants and do not necessarily reflect the position of Goodman Sustainability Group Inc., its affiliates or employees. Goodman Sustainability Group Inc.

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