Aged 25, Niall McKeown started Ion Technologies creating what was at the time the world’s first email marketing engine with customers including Reuters, The European Bank. Goldman Sachs and Apple.

Today, he makes his living as a digital disruption expert/educator helping people throughout the world understand digital development strategies and how to use them to find new space.

He is co-author of the book "The 7 Principles of Digital Business Strategy" and a Visiting Professor at the University of Ulster.

In this rapid pace wide ranging interview, Niall explains why digital disruption is more about leadership than it is technology, why it's essential we stop believing anecdotes over evidence and why the electorate is to blame for the current mess at Stormont.