Building an eCommerce business can be complex, especially with all the fancy marketing strategies out there. But if you don’t have a solid basic foundation, you’ll never really realize the full potential of your business, says Bart Mroz of eCommerce consulting firm SUMO Heavy.

What does Bart look at first when working with a business? 

Things like shipping, payment systems, taxes and other factors that impact your profit margin, which he views as the most important metric to gauge your business success. Get that in order and even a small eCommerce company can compete with Amazon.

We talk about all the elements that impact your margins, as well as…

• Why being efficient isn’t about “going fast”
• How to take break your entire business down into systems – and keep it running
• The power of continuous improvement
• The only way to figure out what’s working – and what’s not – in your business
• And more