Float On was built on a culture of bartering. Trading stuff to make sure as many could float as possible. It helped generate lots of goodwill in the community and helped spread word of mouth in the early days. It also led to things like the Art Program, trading floats for art, which has been replicated by float centers all across the world. 

Graham and Ashkahn share their thoughts on barter and why it's been so successful for them and why they keep doing it even 8 years later.