Bartholomew Jones turned a million streams and $1,200 into a million-dollar coffee brand. In this debut episode of Pitch Lab, Tom Frank and Classic sit down with the co-founder of Cxffeeblack, the Memphis social enterprise building an all-Black coffee supply chain from Ethiopia to Tennessee.

It's a masterclass in brand differentiation: selling coffee as limited-edition streetwear, the "authenticity" play big brands can't copy, why the C-market just hit a 60-year high, and how Cxffeeblack beat out Portland for world's most notable roaster. Plus going narrow to win broad, and the colonial history baked into your morning cup.

Find Cxffeeblack at cxffeeblack.com.

Pitch Lab is produced and distributed by Merrick Studios and hosted by Merrick Creative Chief Creative Officer, Tom Frank and content marketer, storyteller, and brand strategist, William "Classic" Thomas. Tune in to hear this thought-provoking brand discussion on Apple Podcasts, Spotify, YouTube, or wherever you catch your podcasts.