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Bas Tietema: 'The goal isn’t the WorldTour, it’s to have the biggest fanbase' – Domestique Hotseat
In this episode of The Domestique Hotseat, Bas Tietema opens up about storytelling, ambition and the rise of the Unibet Rose Rockets, cycling’s most unconventional team.
From filming rides with friends to leading a pro squad chasing a Tour de France wildcard, Tietema shares how belief, creativity and community turned an idea into a movement.
With Wout Poels and Dylan Groenewegen joining for 2025, the Rockets are no longer outsiders as they redefine what a modern cycling team can be.
🎙️ “It’s not just about the WorldTour. It’s about building the biggest fanbase in cycling.”
Listen to the full conversation for a candid look at the Rockets’ rise and what’s next on their road to the Tour.
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By Domestique CyclingIn this episode of The Domestique Hotseat, Bas Tietema opens up about storytelling, ambition and the rise of the Unibet Rose Rockets, cycling’s most unconventional team.
From filming rides with friends to leading a pro squad chasing a Tour de France wildcard, Tietema shares how belief, creativity and community turned an idea into a movement.
With Wout Poels and Dylan Groenewegen joining for 2025, the Rockets are no longer outsiders as they redefine what a modern cycling team can be.
🎙️ “It’s not just about the WorldTour. It’s about building the biggest fanbase in cycling.”
Listen to the full conversation for a candid look at the Rockets’ rise and what’s next on their road to the Tour.