When big and small companies succeed at the same rate with new product launches, we have to ask: what do they have in common? Dan and Stephanie explore why adaptable organizations succeed more often, drawing on Annie Duke's Thinking in Bets and showing how the Four C's framework builds the flexibility teams need to navigate uncertainty. Success isn't about having all the information, it's about controlling the decisions within your reach, embracing a growth mindset, and making the best bets with what you know.