On the outside, Crusty’s Feed Store may look like any feed store. But inside, it’s a lifeline for producers, offering the tools and supplies needed to raise some of the best cattle herds in the country.

Owners Jason and Kari Christensen opened Crusty’s Feed Store in Arthur, Nebraska, over seven years ago. With minimal experience in livestock nutrition, the husband-wife duo was determined to support local producers and redefine what a feed store could be.

In this episode of Building Nebraska, discover how Crusty’s Feed Store has pushed boundaries in the feed industry, built a recognizable brand, and maintained a strong marriage through it all. Building Nebraska is powered by the Engler Agribusiness Entrepreneurship program at the University of Nebraska-Lincoln.