This episode features the insightful Basel Noubani. Basel is a Freelance Growth Marketer. Basel talks about the marketing landscape in 2023. He talks about the importance of creating marketing with analytics at its core. He talks about scaling your businesses at pace only investing in software when you are at certain revenue stages. He also highlights the importance of a CRM at the core of your work. He describes the difference in business types for example; instagram/tiktok are more for your visual businesses, whereas software or saas solutions for example are best used for LinkedIn and Facebook. He gives a wonderful breakdown of how an audience and customer journey work and can be optimised on a site. A great episode for anyone working in the whole digital marketing process from content to acquisition.