Basel "Vasili" Nassar is the founder and Chief Executive Officer at Boss Nation Brands, Inc. A skilled executive with over 25 years of experience building industry-leading innovations, focused on both consumable and non-consumable goods.  He co-founded 3 Greek Gods, a leading brand within the Greek Yogurt retail space, and grew the brand portfolio to over $100 million. A true entrepreneur who is still actively working closely with his team to innovate and acquire market share, in both broad and narrow segment markets.

Here are some key moments from our conversation:

• What inspired you to start Boss Nation Brands? (1:57)
• What’s different or unique about Boss Nation Brands compared to other brands? (2:48)
• How does your true north as a leader inform your day-to-day decisions? (4:50)
• Talk about how you have gone about attracting, retaining, and developing people over time? (6:46)
• What do see as a perfect storm condition and how did you address them? (10:30)
• What have been some of your biggest challenges in your career and how did you overcome them? (13:15)
• What do you do to recharge and rejuvenate? (15:45)
• If you could take everything you know about leadership and distill it down to one key piece of advice, what would that one thing be? (19:30)
• Any final or closing thoughts? (20:45)