Today’s guest is Basha Rubin, CEO and co-founder of Priori Legal, a global legal marketplace that helps in-house teams find the right legal provider for their next project. She founded Priori with classmate Mirra Levitt immediately upon graduation from Yale Law School, and they never looked back. Last year, Priori raised $6.3 million in Series A financing from leading investors in legal technology, and their growth continues to be fueled by demand resulting from the pandemic.

Listen in to today’s conversation to learn:
- Why Basha chose the path of the entrepreneur instead of practice—and why she chose to found a technology company.
- How Priori uses technology and data to drive better outside counsel hiring decisions in the $800 billion business of legal services.
- The factors driving demand for alternative approaches, such as those offered by Priori and its newest product, Scout.
- The specific questions posed to women entrepreneurs by investors, and Basha’s advice for how to answer them.

Today’s guest is Basha Rubin, CEO and co-founder of Priori Legal, a global legal marketplace that helps in-house teams find the right legal provider for their next project. She founded Priori with classmate Mirra Levitt immediately upon graduation from Yale Law School, and they never looked back. Last year, Priori raised $6.3 million in Series A financing from leading investors in legal technology, and their growth continues to be fueled by demand resulting from the pandemic. Listen in to today’s conversation to learn: - Why Basha chose the path of the entrepreneur instead of practice—and why she chose to found a technology company. - How Priori uses technology and data to drive better outside counsel hiring decisions in the $800 billion business of legal services. - The factors driving demand for alternative approaches, such as those offered by Priori and its newest product, Scout. - The specific questions posed to women entrepreneurs by investors, and Basha’s advice for how to answer them.

Basha Rubin

Pioneers and Pathfinders is a podcast about the people driving change in the legal industry. Interviews will focus on how their unique journeys inform their thinking about the profession, the business of law, the solutions they create, and where the industry is going next. The podcast will feature guests with multiple backgrounds and perspectives drawn from a number of areas including talent, technology, diversity and inclusion, social justice, education, training, and the business of law. The host of Pioneers and Pathfinders is J. Stephen Poor, chair emeritus of Seyfarth Shaw. During his 15 year tenure as chair and managing partner, the firm pioneered the application of Lean Six Sigma in legal service delivery. Today, he co-leads Seyfarth Labs, the firm’s technology research and development team and continues to serve as an advisor to firm leadership and as executive sponsor of strategic initiatives focused on innovation and growth. Steve brings his own experience as a legal industry pioneer to these conversations, resulting in insights that are both fascinating and instructive.

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Basha Rubin

Basha Rubin

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