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Basic Automation: Email Marketing 201 (Episode 159)

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Content Marketing 201: Beyond the Basics

Building on the last episode about list segmentation, it’s time to start adding some simple automation to your email marketing strategy. We’ll do this very carefully, with a light touch  and if done properly, it will help us build trust little by little with prospective customers.

There are two types of basic automation that I recommend to clients when they are just getting started:

  1. Welcome sequence
  2. Follow-up sequence

    3. Learn about each here in Episode 159 and how to apply them to your own email marketing strategy.

    Show Notes / Links from the Episode
    • Subscribe so that you can see these strategies in practice with how I manage my own email list! https://controlmousemedia.com/subscribe.
    • This segment is a part of a 20-lesson series: Content Marketing 201: Beyond the Basics
    • The prior episode lays the groundwork for basic automation: List Segmentation Strategies: Email Marketing 201.
    • In the episode, I reference my SEO for Small Business Series (an 8-part “basics” series) http://bit.ly/seo-series
    • Get my free Tools & Templates here: https://controlmousemedia.com/downloads
    • Your Assignment: Set up a welcome email for all subscribers and a follow-up email (to all new subscribers, or to one particular segment).
      • To Go Further:
      • I’m developing a comprehensive course on email strategy get on the wait list here: Email Marketing for Business.
      • And you can find all my online courses at https://controlmousemedia.com/courses.
      • Book a session with me, and we’ll go through your email strategy in detail, one-on-one: https://controlmousemedia.com/strategy

        • If you are able, please consider supporting this podcast via Patreon.

        Become a Patron!

        Published October 28, 2019 by Michael Boezi

        The post Basic Automation: Email Marketing 201 appeared first on Control Mouse Media, LLC.

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        Comments on: Podcast: Marketing Without the MarketingBy Michael Boezi
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