Welcome to Episode 25 of Braving Business! This week on the podcast I am chatting all things email marketing. You'll learn all about what you need to do to set up email campaigns if you're brand new to them - what they are, why you need it, and how to set them up in a way that serves you. If you've been wanting to get into email marketing for your business, this episode is for you!

In the episode I cover:

• How I used to feel about email marketing
• Why you need to set goals before setting up a campaign
• What platforms are out there and how to decide which one is right for you
• Finding the overlap between what you like to write about, what your business is about, and what your customer needs
• Batching content
• Automation
• Segmenting
• Delivering value  BEFORE you make a paid offer

To dive deeper into this subject join me over at The Brave Business Club!

Connect with me on Instagram @stephanie_sheldon and @bravebusinessclub.

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