Character Proof

Basil Hayden


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This week we pour the bourbon that looks like it does Pilates: Basil Hayden. We taste it honestly — a high-rye bourbon bottled way down at eighty proof, light, soft, gently honeyed, genuinely useful as an on-ramp for new drinkers and almost aggressively inoffensive. Then we profile the man who orders it as strategy: the "safe bettor" at the business dinner who wants to look like a bourbon connoisseur but is quietly terrified of high-proof alcohol, so he picks the most expensive-sounding pour that still tastes essentially like water. A loving roast of the tactician who turned knowing his limits into a competitive advantage — and who is, in his own careful way, winning the table. Tasting notes and character flaws, as always.

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Character ProofBy Tim Fulton