Chapman "Chappy" Dickerson, CEO and founder of Bask, Inc, along with Morgan O'Neale, cultivation manager, and Nicole Looker, procurement manager, join the hosts of "Making Metric Easy" to discuss their experiences in the Massachusetts cannabis industry. Chappy shares how his personal connection to the industry, with family members who have been involved in cannabis, fueled his passion to start Bask. The company has been operating in Massachusetts since 2017 and has a storefront in Fairhaven, a processing and cultivation site in Freetown, and a new dispensary opening soon in Taunton. They talk about the challenges they faced before using automation tools like Outlaw Technology and how these tools help them stay competitive in a shrinking margin market by streamlining processes in both cultivation and retail. They also share their favorite outlaws and discuss the future of tagging at the item level.