Basketball is a business. In the business of basketball you either get paid to play in the form of contracts or scholarships; most players are paying to play. Both parents and players need to invest their time and money in qualified trainers. Make sure they are qualified to help their children become better players and better people.

Players take on the characteristics of their trainers and parents want the right things to rub off on their children. Basketball training should definitely enhance players skills but also build character.

I have seen players on all levels destroy their careers. Making bad decisions could be prevented if dealt with earlier in their playing career.

Being a great basketball player doesn’t make you exempt from rules and regulations. As you go up in level of play, poor attitude is tolerated less. NBA players lose a lot of money and some even ruin their careers with poor decision making. For example, take Draymond’s green suspension in the NBA finals. Not only did it hurt his brand but hurt his team in a championship series.

Therefore, player identity is so important for basketball players, especially young athletes. Players need to understand that their identity is their brand. Not just on the court, but also off the court. Wherever they go, their brand goes with them. Every decision they make can either increase the value of their brand or decrease the value of their brand.

Some coaches adjust their coaching styles and strategies according to what they believe players need to work on. Every coach feels their system is the best and gives their team the best chance to win. The truth of the matter is there is no perfect offense, and no perfect defense if there where every coach would utilize that philosophy. Each coach knows exactly what type of player they need to make for their system run at an optimal level.