In this episode of the Mastering Rod Building Podcast, host Bill Falconer sits down with Bill Batson of Batson Enterprises for a wide-ranging discussion on the evolving landscape of custom rod building. The focus is on Batson’s recent launch of 25 new rod blank models, with standout additions like multi-piece travel rods and extended-length jigging blanks that cater to the growing demands of modern anglers. These new offerings reflect Batson’s ongoing commitment to versatility, performance, and accessibility—key traits as fishing styles diversify and travel becomes more central to the sport.

The conversation also dives into the role of feedback from builders and field testers in shaping product development. Bill Batson shares insights into how the company balances innovation with reliability, and why being in tune with the custom rod building community is essential to long-term success. Whether you’re a seasoned builder or just getting started, this episode offers a valuable look into the collaborative process behind today’s most sought-after blanks.

Mastering Rod Building is brought to you by Anglers Resource — your source for genuine Fuji Tackle components.