Series 1: Episode 6 We’ve long been aware that battery performance is the Achilles’ Heel of the smartphone. Not only have we seen the volume of technical support calls relating to battery performance quadruple since 2008 but in a recent report from J.D. Power and Associates, found a clear link between satisfaction with battery performance and the likelihood to repurchase a device from the same manufacturer. Of course much of the problem lies with the technical and design limitations of today’s battery technology. However, we had a hunch that a lot of the problem could be better managed if device manufacturers were more transparent in how they reported battery performance. Reflecting on the recent WDS study on battery performance http://bit.ly/battery-apathy the WDS Experience Podcast lineup, examine how battery specifications are communicated amid the change in consumers' expectations. Subscribe via     Tim Deluca-Smith, VP Marketing at WDS, hosts episode 6 with guests Craig Rich, CMO at WDS, Richard Fogg, Managing Director at CCgroup and Paul Nolan, Associate Director & Head of Telecoms at CCgroup. Show Notes Do you find yourself struggling by lunchtime?Is 2G talk-time relevant to measure battery performance?Would you consider an all-day smartphone?Are device manufacturers communicating real world usage to consumers?Are you always charged up?Conspiracy theory or a legacy industry standard?Who watches 13 hours of video playback a day?Blended battery performanceCurrent manufacturer benchmarkingBattery expectations in the real worldSupport calls relating to battery performance are on the riseAcknowledged apathyWhere is Moore's law for batteries?Are we missing a niche for perfect performance?A global standardIs the industry in stasis or innovating?Why is the ultimate battery technology always 18 months away? Direct Download Episode to MP3