Innovation Hub

Battles Over Barbie: The Question of Intellectual Property


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When Carter Bryant invented Bratz dolls, Mattel (the makers of Barbie) took its former employee to court, claiming he had come up with his ideas on the company’s time. Bratz were the first dolls to successfully compete and - in some places - outsell Barbie. Orly Lobel, a law professor at the University of San Diego, has written about the lengthy and costly legal fight Mattel and Bryant engaged in over Bratz in her book: You Don’t Own Me: The Court Battles That Exposed Barbie’s Dark Side. That fight, Lobel explains, was emblematic of a serious issue that American workers now face: heavy restrictions on their talent and creative ideas.
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